World Environment Day 2020
Sustainability is at the heart of BAT’s strategy of ‘A Better Tomorrow’ for all their stakeholders. Earlier this year, they expanded their environmental focus to their entire Product Life Cycle and set ambitious targets of achieving carbon neutrality by 2030 and accelerating their existing environmental targets. They wanted to use this World Environment Day to help all their employees understand these stretching targets.
We worked closely with their sustainability colleagues to translate the detailed strategy into a visually appealing and ‘bite-size’ story to be told on their intranet and plasmas throughout the organisation on World Environment Day.
We also created a simple digital quiz to enable all their people to engage with the story and increase their understanding of what ‘A Better Tomorrow’ means for the environment at BAT.
The assets were simple to translate into multiple languages and quickly deployed around the world.