Showing the world that we care

Takeda focuses on a range of global events to help demonstrate their commitment to sustainability and the environment. We created mini sustainability campaigns, bringing clear and engaging messaging and a consistent look and feel to Takeda’s environmental commitments.

For each global event, we developed a package of customisable communication materials to enable people across the globe to decide on local activities they would do to support the event. This created opportunities for groups of employees to engage in activities such as tree planting, photo competitions, cycle to work etc.

Over 20,000 people around the world

The flexible approach meant that over 20,000 employees around the world engaged in the various activities.

“The BB&A team has been wonderful to work with! They always bring a wealth of expertise, creativity and project management skills to every project. They really excel at translating complex topics into crisp and easy to understand messages. BB&A has been our partner on multiple projects and all of the materials and tools produced as well as communications strategy and planning have always surpassed our expectations. Our most recent employee activation campaign that we worked on with them for World Environment Day became the #2 most used hashtag on our internal yammer page and we were thrilled with the success! Last but not least, they make it fun!”