Rolls-Royce

Embedding Life-saving Rules

We worked with Rolls-Royce Communications and Health, Safety and Environment (HSE) colleagues to launch and embed their Zero Harm Life-saving Rules.

Global engagement campaign

Rolls-Royce Zero Harm Life-saving Rules are a simple guide to staying safe every day. 10 rules to follow – no matter where you work or what you do – that will protect your life.

We developed a global engagement campaign to ensure every employee in Rolls-Royce understood what the rules are and how they are relevant to them in their particular work environment. The toolkit included team conversation activities, animations, online and physical assets and a personal story campaign, which involved front-line colleagues becoming the face of the rules.

The campaign toolkit was launched in several langauges at their annual senior leadership conference, where the top executives in the business were equipped with a kit of engagement tools and campaign materials to launch the Rules in their own areas of the business.

Achieving global penetration

Over 32,000 colleagues saw the global launch message from their COO in the first week.

64% of all Rolls-Royce people managers downloaded the conversation tools in the first three weeks of the campaign.

13,000 people have visited the different Life-saving Rules intranet sites, with 7,350 watching the launch animation.

“This is such an important part of developing our behaviours and culture in all that we do in the HSE space. What a brilliant step forward on our Journey to Zero Harm.”