Delivering a consistent brand globally

GSK has been on a journey to simplify and strengthen its global brand. We developed training to help ensure the brand is represented consistently by communications colleagues around the world.

Interactive and flexible for different audiences

We designed an interactive training session to immerse communications professionals in the brand narrative and visual identity. A one-day, face-to-face version and a virtual version of the training meant that all communicators – wherever they were located – were able to explore and understand the brand.

At the heart of the course was a large workbook. It explored the importance of brand and progress to date, before introducing the new Visual Identity and Global Narrative. Active learning, including a pre-work ‘spot the difference’ visual brand quiz, online ‘treasure hunts’ for assets, interactive poster activities, content cards and scenarios brought the brand to life in a pacey and fun session.

Remote audiences completed their version of the workbook offline, before joining a ‘Live Meeting’ webinar to share thoughts and take part in polls and story-sharing.

100% said it increased their understanding of the Narrative and Visual Identity

The sessions have given the communications team the tools and information they need to bring the GSK brand to life consistently in everything they do. They’ve realised that what is available will help to make their lives easier – saving time, effort and duplication in producing communications which have a global look, feel and tone of voice.

96% of face-to-face participants said they liked the course materials ‘very much’.

100% of remote participants gave their ability to participate top marks.

“I feel more confident and competent to be a brand champion across the teams I work with – the course was pitched perfectly.  ”