Rolls-Royce – Going Global with Zero Harm Life-saving Rules

We worked with Rolls-Royce Communications and Health, Safety and Environment (HSE) colleagues to launch and embed their Zero Harm Life-saving Rules.

Rolls-Royce Zero Harm Life-saving Rules are a simple guide to staying safe every day. 10 rules to follow – no matter where you work or what you do – that will protect your life.

Global engagement campaign

We developed a design led global engagement campaign to ensure every employee in Rolls-Royce understood what the rules are and how they are relevant to them in their particular work environment.

The campaign toolkit was launched at Rolls-Royce annual senior leadership conference where the top executives in the business were equipped with a kit of engagement tools and campaign materials to launch the rules in their own areas of the business.

Toolkit to enable team conversations

The toolkit featured team conversation activities to ensure that every colleague had an opportunity to really understand the rules, make them meaningful to their own work environments and discuss the behaviours that would be required to ensure that everyone live by the rules.

The conversations were supported by an animation, online and physical poster and banner campaign, and a personal story campaign that involved frontline employees in becoming the face of the rules and sharing their own stories and experiences of safety at Rolls-Royce.

The whole campaign was rolled out in several languages through Rolls-Royce internal communications channels with face-to-face and online team conversations taking place across the organisation.

The rules are simple – 5 things to ALWAYS do, 5 things to NEVER do. The results couldn’t matter more – fewer incidents, less injury, no fatalities. A safer, healthier workplace for all of us.

Following the rules isn’t a choice – it’s a condition of being part of our team.

Outcome of campaign

  • To date, over 32,000 colleagues saw the Global launch message from their COO in the first week
  • 64% of all Rolls-Royce people managers downloaded the conversation tools in the first three weeks of the campaign
  • 13,000 people have visited the different Life-saving Rules intranet sites available, with 7,350 watching the launch animation.

“This is such an important part of developing our behaviours and culture in all that we do in the HSE space. What a brilliant step forward on our Journey to Zero Harm.”