Google – Distractions Safety Campaign

BB&A worked with Google to develop a Distractions safety campaign for their Data Centres, to be rolled out during national safety week.

Research has shown that just a 3-second distraction can double the likelihood of making a mistake, which could lead to accidents or injuries. Google wanted to raise awareness of this often over-looked issue to help people understand the types of distraction they may face at work and what they can do to reduce or avoid them.

The Where’s your head at? campaign comprised a series of posters, washroom ‘adverts’ and plasma screen presentations to raise awareness, and an interactive ‘Engagement Toolkit’ for managers to continue the conversation and embed the messages from the campaign with their teams.

The campaign was a great success. Here are just some of the comments from people in the Data Centres:

“I’ve thought about my driving speed every day since the campaign!”

“It was great, especially when they were asking about individual comments and getting everyone involved.”

“It’s awesome. Great campaign.”

“Posters definitely grabbed my attention.”