Achieving that commitment would require a shift in attitudes and behaviours with regard to environmental goals.
We supported the business to create and communicate a simple and compelling narrative that told the story of why environmental activities matter to Anglo American. The narrative made clear how the ‘dry stuff’ such as policies and standards are key to improving the organisation’s environmental performance.
In order to communicate the ‘Environment Matters’ narrative and business case, we created conversation tools for managers to explore the key environmental challenges and opportunities faced by the organisation. This was supported by a communications campaign including animations, banners and talking points.
The tools were translated into Spanish and Portuguese and were very well received across the organisation. Figures from 2013 show that they had a significant impact on Anglo American’s performance on water, energy and greenhouse gas, with total savings of $180m.