Anglo American – Developing a Zero Harm safety culture



Right attitudes, right behaviours

Developing the right attitudes and behaviours was key to the success of Anglo American’s ambition to reduce transport related safety issues to zero.

With 170,000 employees worldwide, a robust safety culture lies at the heart of Anglo Americans operations. However, a safety audit revealed a gap in performance with regard to incidents involving mining vehicles.

Behaviour change for all

We worked with the Safety Communications team to develop a behaviour change programme that would engage General Managers, their leadership teams, and ultimately front line staff in the behaviours required to achieve a Zero Harm working environment.

At the heart of the solution was a self-directed interactive workshop for leaders which included activities to help them understand what’s going wrong, differing attitudes to risk and why incidents happen.

The workshop helped them to understand what good safety leadership means in practice. Leaders then took part in a virtual site tour before applying the learning to their own site.

In a follow-up session, site leadership teams used a self-assessment and planning tool to rate their current safety performance and plan relevant actions.
Following completion of the programme leaders were provided with tools to engage their frontline site.

Significant decrease in safety incidents

The outcome was a significant decrease in high potential risk and lost time incidents related to transportation.  Over 83% of leaders who attended the workshops agreed it had enabled them to consider why transportation safety was important.

The engagement programme was also awarded the IABC Gold Quill Award for Communication Management and the Institute of Internal Communications (IOIC) Global Communication & Engagement award.

"Transportation safety is now at the forefront of people's minds and the engagement tools provided have enabled teams, working in a wide range of physical and cultural contexts to improve local transportation safety management plans and better manage the associated risks. Crucially, this programme has and is helping to save lives."

Communications Manager

Safety & Sustainable Developement