The Outcome
Feedback so far has strongly endorsed the approach and the qualitative feedback has indicated that attitudes and behaviours are shifting:
In addition, many parts of the business report a decrease in Lost Time Incidents / High Potential Incidents relating to transportation.
The icing on the cake is external recognition of the programme and we are delighted that this Transportation Safety Leadership Engagement programme has been awarded the 2011 IABC Gold Quill Award for Communication Management (Employee / Member communication) and is short-listed for the 2011 Institute of Internal Communications (IOIC) awards.